Client:
WTAE-TV
Details:
WTAE’s Dear Neighbor promotion was inspired by Pittsburgh native and singer/songwriter Jessica Bitsura's moving composition following the tragic Tree of Life Synagogue shooting. Her heartfelt message serves as a powerful reminder that Pittsburghers are Stronger Than Hate. This promotion amplifies her song’s message of resilience, compassion, and unity, reminding our community and the world that love and solidarity will always prevail.
Awards Won:
Mid-Atlantic Emmy Award | Promotion - News, Program, PSA - Single Spot. "Dear Neighbor"
Silver Promax Award | Public Service Announcement "Dear Neighbor"
Silver Telly Award | Public Interest/Awareness for Local TV - “Dear Neighbor”

From Left to Right: Randy Hart, Rodney Johnson, Tracy Acord Oliver, Jessica Bitsura, Jason Demek
RESPONSIBILITIES
Award Winning
Lighting Design
TIMELINE
Oct 2018
Oct 2018
TOOLS